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Sending an Abandoned Cart Automation

Abandoned cart messages can be sent to customers using one of two approaches:

  • Sending a templated message
  • Initiating a flow

Sending via the Template Message API​

This is the simpler approach for setting up abandoned cart automations.

  • Get the message template approved before sending.
  • The message format is shown below.
  • Once approved, send the templated message using the sendTemplateMessage API.

Sending via the Initiate Flow API​

This approach provides greater control over messaging, including the ability to add delays, send multiple reminders, and leverage the full capabilities of the flow builder.

  • Navigate to the Automations section in the Bik dashboard and configure the flow.
  • Copy the flowId from the flow configuration.
  • Call the initiateFlow API with the abandoned cart payload.